Updated as of March 11, 2022 (Effective Date):

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. The Little Gym and its subsidiaries (collectively, “The Little Gym” “we,” “us,” or “our”) value your privacy. In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose or otherwise process information and personal information that we obtain about visitors to our website located at www.thelittlegym.com (“Site”). This Policy does not apply to any websites, webpages, or mobile apps that are run or owned by any The Little Gym franchisees. This Policy describes our collection, use, and disclosure of personal information and other information collected from users. If you are a California resident, please visit our California Privacy Policy Page to learn more about your consumer data privacy rights.

WHAT INFORMATION DO WE COLLECT AND WHY?

The Little Gym collects Personally Identifiable Information and other information regarding visitors to our Site. “Personally Identifiable Information” is information that The Little Gym has collected and can reasonably link to a specific person or device. We may collect Personally Identifiable Information or other information about you directly from you and from other sources, as well as automatically through your use of our Site. Information We Collect Directly from You. We collect Personally Identifiable Information directly from you in various ways: Certain areas and features of our Site may require registration. To register for programs and events, you must first complete the registration form. During registration, you will be required to provide certain contact information (such as name, email address, child’s name, and birthdate). This information is used to contact you about the products and services on our Site in which you have expressed interest and to enroll your child in specific events. At your option, you may also provide additional information about yourself, your child, and family members, but it is not required. You must also provide certain financial information (like credit card number and expiration date) for billing purposes only. If we have trouble processing an order, we’ll use this information to contact you.We may also collect Personally Identifiable Information such as your name, address, phone number, and email address in connection with contests and other promotions that we may conduct or offer through our Site.We also host a blog that allows you to post information online. Please note that all of this information will be available for public viewing, so you should not post any information that is considered confidential and/or that you would prefer to keep private.

Information We Collect Automatically: We may automatically collect the following Personally Identifiable Information or other information about your use of our Site through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; device ID; the length of time you visit our Site; page views; and the referring URL or webpage that led you to our Site. Please see the section “Our Use of Cookies and Other Tracking Mechanisms” below to learn more about our use of cookies and other tracking mechanisms.

HOW WE USE YOUR INFORMATION

We use the Personally Identifiable Information or other information that we gather about you for the following purposes: To respond to your inquiries and for other customer service purposes. To tailor the content and information that we may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using the Site. To administer contests and other promotions we may conduct from time to time through the Site. For marketing and promotional purposes. For example, we may use your Personally Identifiable Information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about information we think may interest you. We also may use the information that we learn about you to assist us in advertising on other websites. We display personal testimonials of satisfied customers on our Sites, in addition to other endorsements. We may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at [email protected] better understand how users access and use our Site, both on an aggregated and individualized basis, in order to improve our Site and respond to user desires and preferences, and for other research and analytical purposes.

OUR USE OF COOKIES AND OTHER TRACKING MECHANISMS

We use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other Personally Identifiable Information we collect from you. Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities at our Site. Our media advertising partners also may use cookies or other tools to identify individuals or groups for marketing purposes.Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The “Help” portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function. Clear GIFs, pixel tags, and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (aka web beacons, web bugs, or pixel tags) in connection with our Site to, among other things, track the activities of Site visitors while using the site, help us manage content, and compile statistics about usage of our Site. We and our service providers also use clear GIFs in HTML emails to our customers to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. Conversions API. Conversions APIs allow advertisers to send web events from their servers directly to ad networks. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events. Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We also may use other analytic means to evaluate our Site. We use these tools to help us improve our Site’s performance and user experiences. These entities may use cookies and other tracking technologies to perform their services.

DO NOT TRACK DISCLOSURES

Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Ad Network section.